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While email may not be perfect and many actually loathe it, it's still the way many businesses choose to get in touch with us regarding information information – flight and accommodation receipts, job application responses, and more. Google says the amount of mail that you actually want to see that is accidentally sent to the spam inbox is a mere 0.05%. But the company is all about data-driven, incremental improvements, so today it's releasing a new tool for senders of email to better ensure their messages reach the Gmail inbox.

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